Questionnaire
1
2
3
4
5
6
7

Questionnaire Level 1

Parameters Statements Current Situation 2 Years from Now 5 Years from Now
We have just begun assembling the team and are still in the process of finalizing the full founding team.
We have established a founding team, with at least two members possessing distinct skill sets.
Alongside their diverse skill sets, the team possesses firsthand experience and a profound understanding of the customer problems our entity aims to address.
The team understands customer problems and can develop a viable product, grasp the industry's value chain and cost structures
In addition to product development skills, the team comprehends the target market's operations and possesses robust industry connections to effectively reach the relevant market.
Senior Leadership Team The team understands sales and operations, possesses strategic planning skills for both, and can effectively execute strategies to propel the business to initial levels of success.
The team has showcased sales prowess, product management expertise, and leadership skills to guide a growing team for expansion
The leadership team consists of individuals equal to or superior to the founding team/CEO, with both the ability and willingness to remain committed through the subsequent phases of growth.
The senior leadership team is acknowledged as industry leaders at the scaled-up level.
The team is prepared to drive the next phase of growth, whether through mergers and acquisitions or by going public (IPO).

Questionare Level 2

Parameters Statements Current Situation 2 Years from Now 5 Years from Now
We have a vague understanding of the market problem/opportunity we aim to tackle.
We've pinpointed a specific, significant, and sizable problem/opportunity that we're eager to address
We possess the capability to tackle the identified problem/opportunity and have clearly defined what success will entail as we expand.
We have a clear understanding and have articulated why we are the best-suited entity to address this specific problem/opportunity.
Our solution is poised to bring about systemic changes, and we have outlined precisely how it will revolutionize the industry.
Business version We have proven the effectiveness of our solution on a small scale.
Our sales have experienced significant growth, largely driven by the impact of our offering
The industry has validated the impact of our offering.
We have achieved the status of being global leaders in our industry.
We are still in the process of identifying our target customer.

Questionare Level 3

Parameters Statements Current Situation 2 Years from Now 5 Years from Now
We have developed a hypothesis regarding our target customer.
We have demonstrated to some potential customers that our offering effectively addresses their problems or fulfills their needs
We have customers willing to pay our targeted price for the offering, and we are actively engaged in discussions with multiple stakeholders about our product
Initial customer feedback has confirmed that our offering is distinct and substantially superior to competitors in addressing their needs or solving their problems.
We are experiencing repeat purchases, and feedback from numerous target customers indicates their enthusiasm for the offering and their desire to continue using it.
Value Proposition Sales have expanded beyond the initial customer base, with existing customers actively referring our offerings to others.
The majority of sales in our target market are inbound, indicating strong interest and demand for our offerings.
We are experiencing multiple renewals and repeat purchases with minimal sales effort, indicating high customer satisfaction. Additionally, feedback from customers across multiple markets affirms their love for our offering
We have earned recognition as the top offering in the industry for addressing a specific problem or fulfilling a specific need
We have a vague concept of the product/offering we intend to develop.

Questionare Level 4

Parameters Statements Current Situation 2 Years from Now 5 Years from Now
We have the capability to create a low-fidelity prototype and are not constrained by existing patents
We have successfully developed a basic low-fidelity prototype capable of addressing the problem/fulfilling the need we aim to tackle
We have a fully functional prototype of our product/offering and a clear roadmap for its further development.
We have a comprehensive understanding of product development costs and possess the knowledge to build the product cost-effectively.
We have a fully developed prototype, and the final product/offering, ready for widespread commercial deployment, is nearing completion
Product /Offerings We have successfully deployed the complete product and have received overwhelmingly positive feedback on user experience.
Our products/offers are designed for scalability, and we are currently progressing with the development of additional products/offers
We have garnered strong positive feedback from customers regarding our product/offerings across multiple markets.
Our product/ offering has been acknowledged as an industry leader.
We are still in the process of determining the market in which we will operate.

Questionare Level 5

Parameters Statements Current Situation 2 Years from Now 5 Years from Now
We have a clear understanding of our total addressable market, and we have outlined our initial target market along with the percentage of the market we aim to capture
We have a comprehensive understanding of the regulatory and other challenges involved in entering the market, and we have devised a strategy to overcome these hurdles
We have proven our ability to capture the initial target market through early sales.
Based on our sales to the target market, we can demonstrate the existence of a large addressable market worth 1 billion USD.
We are exploring strategic partnerships and developing skills to capture the market faster and more cost-effectively than our competition.
Market Presence Our supply/distribution partners and capabilities are aligned with our business success and goals.
Our sales cycle meets or exceeds industry standards.
Our brand is well-established, and our distribution, marketing, and growth partnerships/capabilities are highly competitive and difficult to surpass
We are unequivocally positioned to dominate the industry.
We are still in the process of defining our revenue model.

Questionare Level 6

Parameters Statements Current Situation 2 Years from Now 5 Years from Now
We have outlined our revenue model and the assumptions that will drive those revenues.
We have tested our revenue assumptions based on the pricing and business models of similar products/offerings in the industry
We have articulated the projected costs across the value chain and identified target costs that we must meet at various points to achieve a profitable model.
We have constructed a comprehensive financial model with projections for both costs and revenues, and we have devised a strategy to attain those projections.
We are starting to gather evidence that our projections are valid, indicating the path toward profitability.
Business Model Our sales are aligning with our projections, and we are observing a decrease in our customer acquisition cost as the customer base purchasing at the target price expands
Our business model has been validated, and we are starting to witness signs of profitable growth.
Our month-on-month revenue growth not only meets industry standards but also reflects signs of profitable growth.
We have achieved revenue growth of 2x or more for multiple years, surpassing industry standards and rates of growth.
We believe that our idea will bring benefits to multiple markets.

Questionare Level 7

Parameters Statements Current Situation 2 Years from Now 5 Years from Now
We have identified multiple markets and customer segments whose needs will be fulfilled by our offering, and the size of these markets and segments is substantial enough to align with our aspirations for scale.
We have gathered evidence indicating that many, if not most, of our identified markets and customers have a need that can be met by our offering, and we are confident that scale can be achieved within these markets.
We have a clearly defined strategy to establish and expand our business within the identified markets that hold potential for scalability.
Scale Potential We are strongly positioned to develop offerings or their variants that are necessary to fulfill the needs of multiple customers.
We have demonstrated unit economics (profitability of operations) in a few markets.
We have resolved all relevant regulatory and intellectual property issues to facilitate scaling up.
We have demonstrated unit economics (profitability of operations) across multiple markets.
We have an accelerating customer base growing month on month
Our customer base is growing at an accelerating rate month on month.